Privacy Policy

1. Who We Are

This website is operated by Shard Viewing Gallery Management Limited, trading as The View from The Shard.

  • Company number: 7870852
  • VAT number: GB 133 8878 80
  • Registered office: Level 3, The Shard, 32 London Bridge Street, London SE1 9SG
  • Contact email: retail@theviewfromtheshard.com

We are the data controller responsible for your personal data.

2. What Information We Collect

When you use our Shopify store, we may collect:

  • Name, billing and delivery address
  • Email address and phone number
  • Payment information (processed securely by Shopify and payment providers – we do not store card details)
  • Order history and purchase details
  • IP address, browser type, and device information
  • Cookies and usage data

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders
  • Communicate with you about your purchase
  • Provide customer support
  • Prevent fraud and maintain website security
  • Improve our website and customer experience
  • Comply with legal and accounting obligations

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Performance of a contract (to fulfil your order)
  • Legal obligation (e.g. tax and accounting requirements)
  • Legitimate interests (e.g. improving our services, fraud prevention)
  • Consent (for marketing communications, where applicable)

5. Marketing Communications

You will only receive marketing emails if you have opted in. You may unsubscribe at any time using the link in our emails.

6. Sharing Your Information

We may share your data with trusted third parties including:

  • Shopify (our e-commerce platform)
  • Payment processors
  • Delivery and fulfilment partners
  • IT and website service providers

All third parties are required to handle your data securely and lawfully.

7. International Transfers

Some of our service providers (including Shopify) may process data outside the UK. Where this occurs, appropriate safeguards are in place in accordance with UK GDPR.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal requirements.

9. Your Rights

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to or restrict processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, contact us at retail@theviewfromtheshard.com.

10. Cookies

We use cookies to ensure our website functions correctly and to analyse usage. Please refer to our Cookie Policy (available on our website) for more information.